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Hello!

Founder – By Christa Binder: Creative vision and leadership behind the brand. A glimpse into the journey behind Room Reimagined – from treehouse dreams and creative roots in Austria, to a career in desig

I've been shaping spaces since I was a kid—building treehouses by the river, turning old cars from my dad’s garage into hideouts, and rearranging things on my nan’s farm (my aunt wasn’t a fan). Growing up in the Austrian countryside, surrounded by nature, design just came naturally.

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Now based in Amsterdam with my husband, I find inspiration in everything—from city life to beach escapes.

As a creative designer and decorator, I’ve spent over 25 years bringing ideas to life for brands like Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Esprit, and Tom Tailor.

 

With Room Reimagined, I combine that experience with my love for design. 

I work with homeowners, real estate professionals, property developers, boutique hosts, and brands who want their spaces to tell a story—spaces that sell, stay, or simply feel like home. ​

I work with homeowners, real estate professionals, property developers, boutique hosts, and brands who want their spaces to tell a story—spaces that sell, stay, or simply feel like home.

 

From private homes and rentals to retail, hospitality, and commercial spaces, I help turn ideas into environments that look beautiful, work effortlessly, and make a lasting impression. At the heart of everything I do is my belief in Return on Design — the idea that good design doesn’t just look good; it performs. It helps homes sell faster, rentals earn more, and brands connect deeper.

 

Because truly thoughtful design isn’t only about how a space appears — it’s about how it works, feels, and stays with you.

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