Visual Guidelines | Special Capsule | Revolutionizing VM | 3D Renders
Using 3D guidelines, we modeled key stores to showcase Heron Preston x Calvin Klein’s exclusive collection, ensuring relevance and tailored placement in each space.
This approach aligned with the collection’s essence of essentiality, sensuality, and global relevance, available only in select stores, and respected the brand’s culture and heritage.
Visual Guidelines | Visual Strategy | Revolutionizing VM
To overcome sample shortages and evolve VM, I created fully digital 3D visual guidelines—efficient, relevant, and instantly adaptable. They enable pre-launch store and product modeling, improving planning, zoning, and brand consistency.Photos show cross-channel execution; the video presents a “Style Guide.”
The guidelines cover all key touchpoints: in-store, windows, POS, styling, capsules, showrooms, and essentials.