A exploration of how thoughtful design creates measurable impact across real estate, hospitality, and residential spaces. I design professional spaces that work — for brands, properties, and people. When design resonates with people on an emotional level, it leads to better financial outcomes. This phenomenon, which I refer to as Return on Design ! Whether it's a home, a hotel, or a retail space—my guiding principle is simple: Design with purpose. Design that sells, speaks,

More than a Finish Tadelakt is a traditional Moroccan lime plaster known for its smooth, slightly irregular, and matte finish. This unique surface feels alive; it shifts with the light, radiates warmth, and invites touch. I was captivated by its quiet elegance. The surface has movement but no visual noise. Each wall appears as if hand-shaped, slightly imperfect but entirely honest. When sunlight filters in, the plaster softly glows, reminiscent of soft fabric or skin. It tran

This post is a deeper look into my design philosophy — how I work with intention, connect strategy and aesthetics, and bring spaces to life that feel personal, functional, and lasting. Every detail tells a story. Designing with Purpose Design, for me, is never just decoration; it’s a multifaceted process and it’s about understanding people. As a 360° strategic creative , I combine big-picture thinking with a human approach. Every project begins with strategy: a clear concept,

Creating a warm and inviting home is not just a task; it’s a fulfillment of dreams and a reflection of our personalities. As I ventured...

AI can spark ideas, but it can’t design a home. In this post, I share how I use AI as a creative tool — from testing styles to building moodboards — and then show how real design happens when human insight, storytelling, and lived experience take over. See how I transformed an AI-rendered vision of my living room into the intentional, black-and-white space I call home.

I’m going to be honest: I’m a minimalist — not just because I love the aesthetics (which I absolutely do), but because I’m also a bit lazy. But lazy in the best possible way. Not the kind of lazy that means I don’t care — the kind of lazy that values peace, calm, and clarity. I don’t want to spend hours dusting decor I don’t need. I don’t want to be surrounded by clutter that adds no meaning. I want a home that feels like a cave — a safe, clean, cozy space to recharge in. Tha

From a childhood in East Styria’s rolling hills to a design life in Amsterdam, my journey has been shaped by places, people, and the spaces we call home. Traveling between Austria, the Netherlands, and the UK, I see how identity, culture, and everyday habits shape interiors. This entry reflects on how my roots, routes, and experiences continue to inspire the spaces I create today.

Discover how to transform your kitchen into a Japandi sanctuary, blending Scandinavian functionality with Japanese minimalism. Create a warm, serene space that enhances daily rituals and fosters connection.

A serene minimalist bathroom with a sculptural freestanding tub, natural stone, and warm lighting creates a calming, luxurious retreat focused on wellness and tranquility.