From a Small Village to Global Design: My Journey in Design. My Diary, Entry No.2

Growing up in a small village in Austria, I was surrounded by beauty and charm. However, this picturesque setting sometimes felt limiting. I always knew I wanted to work in design, but it took years to understand what that truly meant. From an early age, I found joy in creating and reshaping my environment, driven by a desire to express myself uniquely.

The Early Years: Creativity in a Constrained Setting

As a child, I immersed myself in creative projects. I built elaborate treehouses, gathered wildflowers, and arranged objects in imaginative ways. My environment was my canvas. At 14, when a teacher asked about my future aspirations, I blurted out “decorator.” At that moment, I had no idea about terms like visual merchandising or interior design; I just knew I wanted to create beautiful spaces.

In my small village, I often felt limited in my creative pursuits. Yet, I salvaged materials from my surroundings and turned them into something new. For example, a collection of reclaimed wood became the foundation for my dream treehouse, showcasing rustic charm.

A whimsical treehouse built in the woods, showcasing youthful creativity.

Roots, Routes, and Rooms

Looking back now—after decades of shaping spaces and reshaping myself—I realize I’ve followed that stubborn little girl’s dream. I moved from my village to Graz, then to Germany to study, and later, I followed love and work into something even bigger: an international life. Now I find myself living in Amsterdam, cycling through parks, reflecting on a childhood once lived among the rolling Styrian hills. Each move expanded my understanding of design and the diversity within it.

Living in different countries provided insights into how spaces reflect identities and the diversity in interior design.

In Austria, homes blend pride and tradition, showcasing finely crafted details with a story behind each piece. I remember visiting my Oma's & Opa's (nan and granddad's) home, where the dining room featured a wooden table that had been in my nan's family for generations. It was more than just furniture; it was a connection to history.

An inviting Austrian home interior, adorned with traditional wooden accents that reflect local craftsmanship.

The British Influence: Comfort Meets Coziness

When I spent time in England—thanks to my English husband and his friends and family—my design perspective shifted remarkably. I found myself helping family members create spaces that radiate warmth and comfort.

For instance, I helped decorate a family living room with plush sofas and a layered colour palette, aiming for an inviting atmosphere. I discovered how the English embrace cozy aesthetics, blending comfort with a touch of elegance. One charming quirk that stood out to me was the prevalence of carpeted stairs—a stylish choice with both aesthetic appeal and practical challenges. It’s a detail I’m still learning to fully appreciate! 😜

Amsterdam: The Freedom of Light

In Amsterdam, I enjoy a radically different design philosophy. This city is about openness—both architecturally and in spirit. The wide windows of Amsterdam homes flood rooms with light, creating a bright and airy space. Unlike many places, people here thrive in natural daylight, happily displaying their lives behind unadorned curtains.

The influence of light in design here is profound. Statistics show that spaces flooded with natural light can boost mood and productivity by up to 15%, making a noticeable difference in daily life.

A bright Amsterdam apartment with large open windows, illustrating a modern concept of freedom and light.

Design as Identity (And Adaptation)

All these experiences have not only shaped my career but have also allowed me to explore my identity deeply. For me, design is personal; it’s a way to tell stories and embrace our backgrounds.

The Power of Spaces

Reflecting on my journey, I understand how profoundly our environments shape our lives. They affect our emotions, ignite creativity, and influence our interactions. As a designer, I value this insight, as it empowers me to help others create spaces that genuinely reflect who they are.

Many people underestimate the impact of design on emotions and connections. The right environment can evoke joy or tranquility, transforming not just the physical space but also the people who inhabit it. By paying attention to details, culture, and individual stories, we can craft spaces that resonate deeply.

The Importance of Personal Touch in Design

In my work, I strive to incorporate personal touches that resonate with the inhabitants. This could be a cherished family heirloom or a colour that evokes a special memory. These elements make a space feel like home. They create a connection that transcends mere aesthetics.

When designing for others, I often ask about their stories, their preferences, and what makes them feel at ease. This dialogue is crucial. It allows me to weave their narrative into the design. The result is a space that is not only visually appealing but also deeply personal.

Looking Ahead: The Journey Continues

For those still discovering their path, my advice is to embrace the journey! You may not have a clear label for your passion, but trust your instincts. Design can be expressed in various ways, from adorable corners in your home to beautifully crafted spaces for others.

Whether you are a budding designer or someone searching for a more meaningful life, never underestimate the power of your surroundings. They are filled with stories and potential, waiting for you to unlock them in ways you cannot yet imagine.

Reflecting on My Journey

My transition from a small Austrian village to the expansive streets of Amsterdam has shown me that design is more than just a profession. It is a reflection of who we are. The spaces we create tell our stories, honour our roots, and highlight the paths we have walked. These places have shaped me. So have the people I’ve met. So has the journey from not knowing what “designer” meant to being one.

I carry the weight of doubt at times—the imposter syndrome that whispers “not good enough.” But I also carry pride. Because I didn’t just become who I wanted to be. I became someone who listens, adjusts, and creates spaces that work for people—not just look good.

That’s why I design.