Brand Concept | Retail Signage | POS Kit Development | Division Launch | Karl Lagerfeld Jeans
We transformed Karl Lagerfeld’s retail space with a cutting-edge blend of design and functionality.
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At the heart of this transformation is the versatile T-CUBE —
a modular system that elevates the in-store experience by integrating product presentation, promotional messaging, and visual storytelling.
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From accessory presenters to consumer messaging, every element is built into the T-CUBE toolkit: POS presenters, hangers, messaging boards, and mannequins. During promotional periods, the cube shifts seamlessly from product display to sales-focused messaging, acting as both a hero product presenter and a powerful promotional communicator.
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Tailored for Generation Z, this innovative setup captures Karl Lagerfeld’s iconic unisex style, creating an immersive retail environment where fashion, music, and art converge.
Developed for a new denim division, the versatile cube serves as both a presentation tool and a consumer messaging platform, delivering key information in a dynamic and engaging way.
Developed for a new denim division, the versatile cube serves as both a presentation tool and a consumer messaging platform, delivering key information in a dynamic and engaging way. In addition, we developed fit tags for all denim styles and designed hangers that align with the brand’s DNA, creating a cohesive and premium customer experience.
Photography & Video courtesy of Karl Lagerfeld ©