Brand Concept
Karl Lagerfeld Jeans
Led the development of the Karl Lagerfeld Jeans retail experience in collaboration with the HQ team, defining the customer journey,
POS ecosystem, consumer messaging, product development and supplier management through to the first store rollout in Madrid.
Developed for a new denim division, the versatile cube serves as both a presentation tool and a consumer messaging platform, delivering key information in a dynamic and engaging way.
Developed for a new denim division, the versatile cube serves as both a presentation tool and a consumer messaging platform, delivering key information in a dynamic and engaging way. In addition, we developed fit tags for all denim styles and designed hangers that align with the brand’s DNA, creating a cohesive and premium customer experience.
Photography & Video courtesy of Karl Lagerfeld ©